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Alpha Traccia

Glossary · S

SEO

Search Engine Optimisation: improving a website so it ranks higher in unpaid search results.

In detail

SEO combines technical health (crawlability, speed, structured data), on-page content (relevant, well-structured pages) and off-page authority (links from other sites). Results build over months and compound over time.

Because we build websites, technical SEO fixes are implemented rather than left as recommendations.

How this relates to our work

SEO comes up most often in our SEO / SEM work. Technical SEO, content and paid search that put your business in front of people already looking for it.