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Alpha Traccia
Team in discussion in a meeting room

Services

Eight services. One team that owns the outcome.

Development, growth and quality assurance under one roof, so nothing falls between vendors.

Developer's laptop showing application code

Technologies

Next.js · React · TypeScript · Node.js

01 · Websites & web platforms

Web Development

Most companies now run part of their business through a browser. We build the websites, portals and web applications behind that, with an emphasis on performance, security and code your own team can work with later.

Projects range from marketing websites with a content management system to multi-tenant platforms with role-based access, integrations and reporting.

As a web development company for businesses in Saudi Arabia, Qatar, Bahrain and the USA, our web development services cover custom web application development, enterprise web development and e-commerce development, built with React, Next.js, Node.js and .NET, in English and Arabic.

Includes

  • Corporate Websites
  • Web Applications
  • Enterprise Platforms
  • E-commerce
  • Custom Portals
  • UI/UX Design

Benefits

  • Fast by default. Server rendering, image optimisation and caching are part of the build, not an afterthought.
  • Editable content. Marketing teams update pages without a developer through a headless or traditional CMS.
  • Secure and maintainable. Dependency policies, access control and automated tests keep the platform healthy after launch.
Full details
Person testing a mobile app on a smartphone

Technologies

Flutter · React Native · Swift · Kotlin

02 · iOS, Android & cross-platform

App Development

We build mobile apps that people use every day: customer apps with accounts and payments, and business apps for staff who work away from a desk.

Where it makes sense we use Flutter or React Native to ship both platforms from one codebase. Where the product depends on platform features, we go native.

Our mobile app development team builds iOS app development, Android app development and cross-platform apps in Flutter and React Native for businesses in Saudi Arabia, Qatar, Bahrain and the USA, from the first prototype to App Store and Google Play release and ongoing support.

Includes

  • iOS
  • Android
  • Cross-platform
  • Business Applications
  • Customer Applications

Benefits

  • One backlog, two platforms. Cross-platform frameworks reduce duplicated effort without a compromise most users would notice.
  • Offline and field ready. Sync, caching and low-connectivity handling for teams working outside the office.
  • Store-ready. We handle certificates, review guidelines and release management so launches are predictable.
Full details
Business planning session with a laptop and printed documents

Technologies

.NET · Node.js · Python · PostgreSQL

03 · Software shaped to your workflow

Custom Solutions

Growing companies often run on spreadsheets, email threads and three tools that do not talk to each other. We replace that with software built around how the business actually works.

Typical projects include operations dashboards, approval workflows, inventory and order systems, and integration layers that connect an ERP, a CRM and the website.

As a custom software development company for GCC and US businesses, we build business management systems, ERP and CRM integrations and enterprise software for companies in Saudi Arabia, Qatar, Bahrain, the USA and international markets.

Includes

  • Business Automation
  • Enterprise Systems
  • API Integration
  • Workflow Solutions
  • Custom Software
  • MVP Development
  • Dedicated Teams

Benefits

  • Fewer manual steps. Automating hand-offs and approvals removes delays and reduces errors.
  • One source of truth. Integrations keep customer, order and finance data consistent across systems.
  • Built to change. Modular architecture and clean APIs so new requirements do not mean starting over.
Full details
Marketing analytics report open on a laptop

Technologies

Google Ads · Meta Ads · LinkedIn Campaign Manager · Google Analytics 4

04 · Social media & performance marketing

Digital Marketing

We plan and run digital campaigns for companies that want to know what their marketing spend returns. Strategy, creative and analytics are handled by one team so nothing gets lost between agencies.

The work covers social media management, content strategy, paid campaigns on search and social, and the tracking setup that makes results measurable.

As a social media marketing and digital marketing agency for GCC and US brands, we run Facebook and Instagram marketing, LinkedIn marketing for B2B, TikTok, Snapchat and YouTube short-form video, Google Ads and Meta Ads campaigns and content marketing, in English and Arabic.

Our social media management covers the monthly content calendar, post and Reels design, copywriting, scheduling, community management (comments and DMs answered), paid social campaigns for lead generation, and a monthly report on reach, engagement, leads and cost per lead.

Includes

  • Social Media Marketing
  • Social Media Management
  • Facebook & Instagram Ads
  • Content Strategy
  • Short-form Video
  • Community Management
  • Paid Campaigns (PPC)
  • Lead Generation
  • Analytics

Benefits

  • Accountable spend. Every campaign has a cost per lead or sale attached to it.
  • Consistent brand voice. Content is written and designed to a brand guide, not improvised post by post.
  • Tracking that works. Analytics, pixels and CRM integration configured so reports reflect reality.
Full details
Analytics dashboard with traffic charts on a screen

Technologies

Google Search Console · Google Ads · Ahrefs · Screaming Frog

05 · Be found when it matters

SEO / SEM

Search is where intent lives. We combine technical SEO, on-page and off-page work and paid search campaigns so your site ranks for the right terms and converts the traffic it gets.

Because we also build websites, technical fixes are implemented properly rather than left as a list of recommendations.

Our SEO services for businesses in Saudi Arabia, Qatar, Bahrain and the USA include technical SEO audits, English and Arabic keyword research and mapping, on-page SEO (meta titles, descriptions, headings, internal linking), local SEO and Google Business Profile optimisation, e-commerce SEO, link building and Google Ads (SEM) management.

For local businesses, the Google Business Profile (formerly Google My Business) often brings more calls than the website itself. Our Google Business Profile optimization covers profile setup and verification support, categories and services, keyword-rich descriptions, photos, weekly Google posts, review management and replies, and consistent name, address and phone (NAP) citations, so you rank higher in Google Maps and the local 3-pack in Lahore, Karachi, Islamabad, Dubai, Riyadh or wherever your customers are. Multi-location businesses get one managed profile per branch.

SEO now also decides whether AI search tools mention you. Clear, well-structured pages with structured data are what Google AI Overviews, ChatGPT and Perplexity draw on, so every SEO plan we run is built to work for AI search optimization (AEO and GEO) as well.

Includes

  • Free SEO Audit
  • Technical SEO
  • On-page SEO
  • Off-page SEO & Link Building
  • Local SEO
  • Google Business Profile Optimization
  • E-commerce SEO
  • Keyword Research
  • Google Ads (SEM)

Benefits

  • Compounding traffic. Organic visibility grows over time and does not stop when a campaign ends.
  • Qualified visitors. Intent-based targeting brings people who are ready to enquire or buy.
  • Transparent reporting. You see what moved, why, and what we are doing next.
Full details
Analytics dashboard with traffic charts on a screen

Technologies

ChatGPT · Google Gemini · Perplexity · Microsoft Copilot

06 · AEO, GEO & LLM visibility

AI Search Optimization

More buyers now ask an AI assistant before they search. When someone asks ChatGPT, Gemini, Perplexity, Copilot or Google's AI Overviews for “a software company in Riyadh” or “a POS system in Saudi Arabia”, the answer names a few businesses. AI search optimization is the work of making sure yours is one of them, and that what the AI says about you is accurate.

Our AI SEO services combine answer engine optimization (AEO), which structures your content so it is chosen as the direct answer, and generative engine optimization (GEO), also called LLM SEO or LLM optimization, which builds the signals large language models rely on: clear facts about your business, structured data, consistent listings and mentions on trusted websites.

We practise this on our own site first: answer-first pages, FAQ and organization schema, an llms.txt file and consistent business profiles. For clients in Saudi Arabia, Qatar, Bahrain and the USA, we start with an AI visibility audit and then fix what is missing, alongside regular SEO rather than instead of it.

Includes

  • AI Visibility Audit
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • LLM SEO
  • Schema & Structured Data
  • Entity & Brand Signals
  • AI Overviews Optimization
  • AI Citation Monitoring

Benefits

  • Be in the answer. Show up when buyers ask AI assistants for a recommendation, not only in the ten blue links.
  • Accurate brand facts. Services, locations, prices and contact details that AI tools repeat correctly instead of guessing.
  • Stronger regular SEO. Structured, trustworthy content also improves featured snippets, rankings and click-through in normal search.
Full details
QA engineer working through test cases on a laptop

Technologies

Playwright · Cypress · Selenium · Postman

07 · Quality is built in, not added later

Quality Assurance

Bugs found in production cost far more than bugs found in testing. Our QA engineers work alongside development from the first sprint, combining exploratory manual testing with automated suites that run on every change.

We test our own builds and also provide QA as a standalone service for teams that have developers but no dedicated testers.

Our software testing services for companies in Saudi Arabia, Qatar, Bahrain and the USA cover manual testing, automation testing with Playwright, Cypress and Selenium, API testing with Postman, performance and load testing with JMeter and k6, regression testing and mobile testing with Appium.

Includes

  • Manual Testing
  • Automation
  • API Testing
  • Performance
  • Regression
  • Compatibility

Benefits

  • Release with confidence. Automated regression means a change in one area does not silently break another.
  • Faster feedback. Tests run on every pull request, so issues are found in minutes rather than weeks.
  • Real device coverage. Cross-browser and cross-device testing on the configurations your users actually have.
Full details
Business planning session with a laptop and printed documents

Technologies

Lean Canvas · Business Model Canvas · Financial modelling (Excel / Google Sheets) · Figma prototypes

08 · Business consultancy for new startups

Startup & Business Consulting

Most startups do not fail because the code was bad. They fail because they built the wrong thing, ran out of money before customers arrived, or could not explain the business to investors. Our startup consulting helps founders get those decisions right before and while the product is built.

As a business consultancy for startups in Saudi Arabia, the GCC and the USA, we work with first-time founders, small businesses launching a digital product, and companies starting a new venture. We cover startup advisory from idea validation and market research to the business plan, financial projections, pitch deck, MVP scope, product roadmap and go-to-market strategy.

Because Alpha Traccia also builds software, our advice on technology is practical: we act as your fractional CTO, choose the stack, estimate the MVP honestly and can then build, test and market it. We advise on business and technology; company formation, legal, tax and investment advice stay with your licensed advisers, whom we are happy to work alongside.

Includes

  • Idea Validation & Market Research
  • Business Plan & Financial Model
  • Pitch Deck & Investor Materials
  • MVP Scoping & Product Roadmap
  • Fractional CTO & Technology Strategy
  • Go-to-Market & Growth Strategy
  • GCC & Saudi Market Entry Planning

Benefits

  • Build the right thing first. An MVP scoped around the riskiest assumption, not every feature on the wish list.
  • Investor-ready story. Business plan, financial model and pitch deck that are consistent with each other and with the product.
  • One partner, idea to launch. Strategy, design, development, QA and marketing from one accountable team.
Full details

Not sure which service you need?

Describe the problem and we will suggest the smallest thing that solves it.

Talk to us