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Alpha Traccia

Glossary · U

UX

User Experience: how a product feels to use, from first visit to completing a task.

In detail

UX covers research, flows, information architecture and usability testing. Good UX removes friction from the tasks users care about, which shows up in conversion rates and support volume.

We test prototypes with real users during discovery where the risk justifies it.

How this relates to our work

UX comes up most often in our app development work. Mobile applications for customers and field teams, built natively or cross-platform depending on what the product needs.