The technical SEO checklist we run before writing a single page

A technical audit rarely produces headlines, but it decides whether the content work that follows has any chance. This is the baseline we check on every site.

Crawlability and indexation

• Robots rules and XML sitemap match what should be indexed
• One canonical URL per page, no duplicate variants
• Redirect chains and broken links removed

Core Web Vitals

Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift are measured with field data. Lab scores are useful for debugging but users experience the field.

Structured data

Organisation, breadcrumb, article and FAQ schema help search engines understand pages and can unlock richer results. We validate every template, not just the home page.

Internal linking

Important pages should be reachable within a few clicks and linked from relevant content. A glossary and a blog are useful here when they link back to services naturally.