In detail
Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability). They are measured from real users and influence search rankings.
Improving them usually involves image optimisation, reducing JavaScript and reserving space for content that loads late.
How this relates to our work
Core Web Vitals comes up most often in our SEO / SEM work. Technical SEO, content and paid search that put your business in front of people already looking for it.