In detail
Digital marketing includes organic activity (content, SEO, social media) and paid activity (search ads, social ads). Its main advantage over traditional marketing is measurability: every channel can be tracked to leads and sales when analytics are set up correctly.
We plan campaigns around business goals and report in cost per lead and return on ad spend.
How this relates to our work
Digital Marketing comes up most often in our digital marketing work. Social media marketing, content and paid campaigns planned around business goals and reported in numbers that matter.