In detail
A Google Business Profile shows a business's name, address, phone, hours, categories, services, photos, posts and reviews. For local searches such as “software company in Riyadh” or “clinic near me” it is often the first thing a customer sees.
Optimizing it means completing every section accurately, choosing the right categories, posting regularly, and collecting and replying to genuine reviews.
How this relates to our work
Google Business Profile comes up most often in our SEO / SEM work. Technical SEO, content and paid search that put your business in front of people already looking for it.