In detail
Signs of product-market fit include strong retention, customers who would be disappointed without the product, and growth that comes from word of mouth rather than only paid ads.
Before it, a startup should focus on learning and iterating; after it, on scaling sales and operations.
How this relates to our work
Product-Market Fit comes up most often in our startup & business consulting work. Business consultancy for founders and new startups: idea validation, business plan and financial model, pitch deck, MVP scope, technology strategy and go-to-market, from a team that also builds the product.