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Core Web Vitals, explained for business owners

Google's page experience metrics in plain terms, why they affect rankings and revenue, and what to ask your developer.

KNKarim NasserLead Engineer 5 min read
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Core Web Vitals are three measurements Google uses to judge how a page feels to a real visitor. They influence rankings and, more importantly, whether people stay on the page.

Largest Contentful Paint

How long until the main content is visible. Aim for under 2.5 seconds.

Interaction to Next Paint

How quickly the page responds when someone taps or clicks. Aim for under 200 milliseconds.

Cumulative Layout Shift

How much the page jumps around while loading. Aim for a score under 0.1.

What to ask your developer

  • Are we measuring with real user data or only lab tests?
  • Which pages are failing, and why?
  • What would fixing them cost compared with the traffic they get?

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