In detail
An LLM is trained on large amounts of text and generates answers word by word. Many AI assistants combine an LLM with live web search, which is why well-structured, well-ranked pages are more likely to be cited in their answers.
LLM SEO is another name for generative engine optimization (GEO).
How this relates to our work
LLM comes up most often in our AI search optimization work. Answer engine optimization (AEO) and generative engine optimization (GEO) so ChatGPT, Gemini, Perplexity and Google AI Overviews understand, mention and cite your business.