In detail
AEO focuses on questions buyers actually ask. Each answer is given clearly in the first lines, supported by lists, tables and FAQ structured data, so it can be lifted into featured snippets, voice answers and AI-generated responses.
It builds on normal SEO: a page has to be crawlable, trustworthy and relevant before any engine will quote it.
How this relates to our work
AEO comes up most often in our AI search optimization work. Answer engine optimization (AEO) and generative engine optimization (GEO) so ChatGPT, Gemini, Perplexity and Google AI Overviews understand, mention and cite your business.