In detail
AI Overviews answer the query directly and cite a handful of pages. Google's guidance is that the same fundamentals apply as for normal search: helpful, crawlable content with clear structure.
Being one of the cited sources can bring visibility even when fewer people click through to results below.
How this relates to our work
AI Overviews comes up most often in our AI search optimization work. Answer engine optimization (AEO) and generative engine optimization (GEO) so ChatGPT, Gemini, Perplexity and Google AI Overviews understand, mention and cite your business.