In detail
Generative AI tools build answers from what they learned in training and from pages they retrieve at the moment of the question. GEO strengthens both: clear facts about the business on its own site, structured data, consistent listings and reviews, and mentions on websites the models trust.
GEO is also called LLM SEO or LLM optimization. Results are measured by tracking a fixed set of buyer questions across AI tools over time.
How this relates to our work
GEO comes up most often in our AI search optimization work. Answer engine optimization (AEO) and generative engine optimization (GEO) so ChatGPT, Gemini, Perplexity and Google AI Overviews understand, mention and cite your business.