In detail
Schema describes things such as an organization, a local business, a product, an article or a list of FAQs in a format machines read without guessing. Google uses it for rich results, and it helps AI tools understand the facts about a business.
Common types for a company website are Organization, LocalBusiness, Service, FAQPage, Article and BreadcrumbList.
How this relates to our work
Schema Markup comes up most often in our SEO / SEM work. Technical SEO, content and paid search that put your business in front of people already looking for it.